The Nedz family is expanding

Nedz have been supplying the equestrian world with top quality straw based bedding for well over a decade and over that period of time the team has grown to include industry experts and leading riders, including Mary & Emily King, Steph Croxford and Geoff Billington. Now, the ‘behind the scenes’ team sees a new face join to help continue this growth.

Peter Forster will be joining the Nedz team as National Sales Manager to take the high quality bedding to even more stockists throughout the UK, as well as working to ensure the continued expansion of the brand as a leader in the equestrian bedding industry.

Having been brought up on a family farm in Northumberland, and surrounded by animals all his life, horses became a big part of Peter’s life from an early age when he enjoyed Pony Club activities and hunting. After going to Farming College he then went on to work in racing - working his way up to becoming a private trainer - and worked for names including Jenny Pitman, Mark Johnston, Brian Meehan and Norman Mason. One of his proudest achievements was breaking in Red Maurauder who went on to win the 2001 Grand National.

Peter has been a Sales Representative in the equestrian world for many years, most recently for Bedmax Shavings, where he spent 16 years working on the growth and development of the brand in both the UK and abroad. Peter is looking forward to the challenge in his newly appointed role. “Nedz provides an exceptional quality product and provides a host of benefits to both owners and their equestrians. I am looking forward to being a part of the company’s growth,” he says.

Managing Director of Nedz, Lisa Cooper, is looking forward to welcoming Peter to the team. “With his wealth of experience in the industry, and thorough understanding of the equestrian market, I am very excited to have Peter join our team and help us grow the brand even more.”